by Lily Kok | Oct 8, 2026 | Marketing
Measuring influencer marketing used to be simple. You book a creator, wait for the post to go live, check the like count, and log a high engagement number for the report. Today, that approach no longer holds up. As the digital economy expands, influencer marketing has...
by Lily Kok | Sep 30, 2026 | Marketing
Marketing budgets across Asia-Pacific are moving toward creator partnerships for one simple reason: traditional ads just aren’t working like they used to. Consumers skip TV ads, block online banners, and ask friends for advice before buying anything. Content...
by Lily Kok | Sep 23, 2026 | Marketing
Still think influencer marketing isn’t worth the budget? Malaysia’s RM92.5 billion digital content market says the opposite. But there’s a catch: the era of paying a creator to pose with a product and calling it a day is officially over. Malaysian consumers...
